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10 in., has brown hair, lives in Brooklyn, is a member of the Baha’i faith and loves the music of Naughty by Nature.

If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.

These were women whom Ok Cupid had selected as potential matches for him based on his profile and the site’s algorithm.

Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.

If this mentality pervades our decision­making in so many realms, is it also affecting how we choose a romantic partner?

What I’m about to say is going to sound very mean, but Derek is a pretty boring guy.

Medium height, thinning brown hair, nicely dressed and personable, but not immediately magnetic or charming.

As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-­dating site.

It’s not just my ­generation—boomers are as likely as college kids to give online dating a whirl.

Almost a quarter of online daters find a spouse or long-term partner that way. It provides you with a seemingly endless supply of people who are single and looking to date.

Let’s say you’re a woman who wants a 28-year-old man who’s 5 ft.

If she were at a bar and smiled at him, Derek of 1993 would have melted.